Privacy Policy

Barrels of London Privacy Policy


This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).


Barrels of London is a trading name of Barrels Bags Limited.
Company Registration Number: 10949401. Registered in England & Wales.
Registered Office: Barrels of London, International House, 24 Holborn Viaduct, City of London, London, EC1A 2BN


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit 

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and/or debit card numbers), email address, and phone number. We refer to this information as “Order Information”.

For those who have opted-in, we also collect e-mail addresses for those who want to receive e-mail updates of news, updates and offers. You can opt out to such e-mail updates by pressing the “Unsubscribe” link inside the footer of every e-mail. Or simply just send us an e-mail to and we will remove you from our database. We use MailChimp to create, distribute and analyse such e-mails. To learn more information about MailChimp’s privacy policy, please use the below link:

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

- Communicate with you;

- To provide our fulfilment partners/courier services with the necessary address and recipient details and contact information (in case of any problems);

- Screen our orders for potential risk or fraud; and

- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Furthermore we do use Facebook adverts (by Facebook we mean both Facebook itself and its affiliates, namely Instagram), Google AdWords, Google Analytics (and remarketing), Google Shopping to advertise the Barrels of London brand and deliver more personalised and relevant advertising content. Google does give users control to manage their data privacy. They have created My Account to give users quick access to tools that help them manage their privacy and security. There is also a list of Google Analytics' currently available opt-outs for the web.

We utilise retargeting or re-marketing. This displays relevant adverts tailored to you based on the products you have visited on our website. A cookie is placed on your device which does not give us access to this device, rather it allows us to identify whether an individual has visited a page in order to display related and relevant advertisements. Ultimately retargeting allows us to tailor any advertising to you so that you get a better, more personalised experience. It makes sure that our ads and marketing efforts are better suited and of greater relevance to you.


We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store -you can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

Your personal information may also be shared with certain third-party services for necessary business purposes which would include but are not limited to:
- Courier services that need access to certain information so that they can successfully fulfil your orders
- Our e-mailing service (Google Mail & and live chat functionality (Facebook Messenger)  so that we can assist you in a timely and efficient manner
- Third-party payment services used to process your transactions.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


Our store is Powered by Shopify. For further information about what cookies; what they are, which cookies we use and for how long they are stored, please refer to the below link:


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at:

You can opt out of targeted advertising by using the links below:

- Facebook:

- Google:

- Bing:

- Instagram:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. You also have the right to complain to the ICO if you think there is a problem with how we are handling your data.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.


When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

Barrels of London

[Re: Privacy Compliance Officer]

24 Holborn Viaduct London  GB EC1A 2BN